Start up engagements are always a combination of a barrage of emotions, skill challenges, people and personality adjustments..it is a corporate mixed vegetable salad! But as you put your favorite dressing, you start enjoying the results of the mixture.
Let’s face it, call centers have been sprouting around the city. From major players with a 1,500 seat capacity to a 10-seater run in an apartment. A few successful businessmen with loads of money to spare immediately think of setting up a call center; Filipinos based in the US come to Cebu looking for similar opportunities as well as Americans, Australians etc. Some succeed, some don’t.
Why do others fail:
1. Does not understand the business- If you succeeded in the retail industry, the success factors are different in the BPO (Please – it’s NOT a case of comparing apples to apples!) . This is the common expectation of businessmen who venture into the call center business. Understand the business first before you join.
2. Partnered with the wrong partners- an American client of ours first contacted a Cebu based lawyer to help him out with his documentation. Not only did the lawyer charge exorbitant fees, the construction cost of his center was almost tripple the going rate. He almost wanted to pack his bags to go back to the US. That would have meant an employment opportunity lost for almost 100 call center agents. Lots of “documentation and construction repair” had to be literally done to continue with the business. At least there was a happy ending. We always tell investors to be careful with choosing their local contacts, too many people have been swindled out of their money.
3. NO due diligence – there was an unfortunate story of a center who heavily invested in their infrastructure after the promise of their foreign contact for account or campaigns. Well, your guess is as good as mine, they never heard of their foreign contact again. Again, it is important to get background checks on your contacts. DO NOT be carried away by promises of high paying campaigns, it may or may not be true and the lessons learned do not come cheap at all.
4. Cultural misunderstanding- I worked in the US for several years and I remember how I adjusted to the US work culture and ethics. Well, I wish a few of our foreign friends will do the same. I have seen some who are so eager to set their business up, refusing to even understand or research ahead of time how best a foreign culture blend with the local. This has caused many misunderstanding, resignations from employees or worse, a complaint to the labor department. On top of one’s TO DO LIST is to get a cultural briefing. What works in your country may not work out here!
5. Professionalism, professionalism, professionalism – A factor that drives employment attrition is the lack of management professionalism. If you don’t practice it in your organization, guess what? The next door call center is waiting for your agent with a ready to sign Job Offer.